Lead generation, the real scoop
How do you go about generating leads for your business, that is the million dollar
question. The traditional way has always been to contact your centers of influence first.
Many people people fail at this approach simply because of a lack of skill and training. As
with anything, if you increase your skill, you will increase your value. Once your skill
increases in this area you can capitalise off of endless referrals through various peoples
centers of influence.
Another of gaining leads is through advertising campaigns and there are companies out there who specialise in collecting a selling leads of business seekers.
Why the need to generate fresh leads?
Over the years the Network Marketing industry has gotten bad press because of the
exaggerated income claims, which many people put out there. A lot of people were over
promising and under delivering. 9 times out of 10 it was because of a lack of training and
skill. The unfortunate result of this was many people experiencing failure. However the
people who decided to increase their knowledge and skill, experienced life changing
Many people come into the Networking industry for different reasons, some just want to make a few hundred extra, others want to make thousands and even millions extra. What ever the goal is, it is attainable by acquiring just a few extra skills.
Lead generation is the way to do it.
There are 2 big benefits of Network Marketing lead generation:
1. It gets you away from approaching your friends and relatives, If you have been in more
than one MLM business over the years, as you may have already approached them and used up your credibility when you were unsuccessful.
2. Network Marketing lead generation is a duplicable way to build your business, that you
can pass on to your downline. Any successful network marketing business will tell you that
one of the main components of success is duplication. Anyone can buy leads and work them over the phone or through the internet with the use of an autoresponder.
Now that you understand some of the benefits of use a leads campaign to generate leads for your business, let us now take a look at the best ways to maximise your results.
When looking at a company to use there are a couple of things your need to look at before
making your decision:
1. How many times are the leads sold? Many Network Marketing lead companies sell their
leads over and over. You will be contacting a prospect that has already been marketed to.
Typically, you would want to have leads that are exclusively yours or worst case scenario
maximum 2-3 companies.
2. How old are the leads? Would you rather contact a prospect that has asked for
information in the past 48 hours or in the past 48 days? Being able to strike while the
iron is hot, is a great advantage when working leads and many companies offer realtime
3. How many leads do you get for your money? Obviously the more leads you have is the more people you can speak to and over time refine your skills. This is especially important when you are first starting or when you are helping your downline get started.
4. What is the quality of the lead? Nothing compares to an effective lead that contains
both a phone number and email address along with a few qualifying answers to questions like:
"How much can you invest to get started" or "How soon do you want to get started" or When
is the best time to contact you?".
If a prospect is answering these types of questions, you are getting a much better quality
lead than if you just have a name and email address.
5. What is the response rate? This will improve as your skill level at working your leads
improves. Many people quit before their skill level grows to the point that their closing
ratios get better. But the fresher higher quality leads will give you a better response
rate even when your skill level is low.
These are some of the best Network Marketing lead generation qualities you should be
looking out for, so be careful when choosing a place to get your leads.
An even better scenerio would be to learn the skills that have prospects calling YOU rather
than you calling them. Just a few simple steps and systems will allow you to do just that.
It is called attraction Marketing and will allow you to be the hunted instead of the hunter.
Be the hunted instead of the hunter: